Method and system for meta-tagging media content and distribution

ABSTRACT

A unique application within Video that allows for user generated Meta-tagging to be delivered in real time to individual clips is provided. This meta-tag creates its own tail based upon the user generated words population, which is searchable via a “spider network” that runs invisible behind the web pages of the site. These same “tagged” words are broadcast over various delivery networks including but not limited to live feeds from SMS, MMS, News Feeds within Community Web Sites, Video Sharing Web Sites, Widget applications any other forms of electronic communication that will be dropped in real time to identified users and friends of users.

CROSS REFERENCE TO RELATED APPLICATIONS

This application is a continuation application of U.S. application Ser.No. 13/972,405 filed Aug. 21, 2013, now issued as U.S. Pat. No.8,930,414; which is a continuation application of U.S. application Ser.No. 13/405,168 filed Feb. 24, 2012, now issued as U.S. Pat. No.8,543,622; which is a continuation application of U.S. application Ser.No. 13/216,165 filed Aug. 23, 2011, now issued as U.S. Pat. No.8,126,936; which is a continuation application of U.S. application Ser.No. 12/191,877 filed Aug. 14, 2008, now issued as U.S. Pat. No.8,055,688; which claims the benefit under 35 USC §119(e) to U.S.application Ser. No. 61/012,368 filed Dec. 7, 2007, now expired. Thedisclosure of each of the prior applications is considered part of andis incorporated by reference in the disclosure of this application.

BACKGROUND OF THE INVENTION

1. Field of the Invention

The present invention relates generally to media players and otherplatforms of media distribution, and more specifically to finding,capturing, sharing and meta-tagging media content among users.

2. Background Information

Television and other video content are increasingly being delivered toconsumers in new ways. For example, the digital video recorder is anexample of a device that leverages the flexibility of digital media andits storage to provide a new level of convenience relating to televisionviewing as well as recording. Also, television programming and a myriadof other multimedia are increasingly finding a home on new devices. Forexample, television programming is no longer found solely on thetelevision. Through computer networks, as well as other deliverymechanisms, television and other media content are increasingly becomingavailable on other devices, such as personal computers, mobile phones,PDAs, and other portable computing devices. The broader availability ofmedia on these devices, as well as the inherent flexibility of digitalmedia also provides a host of new ways for consumers to share contentand its relevance with the masses and individuals through meta-tags thatend users input into this medium, thus making it easier to search withina number of different databases and search engines.

Sharing video, information, images and other content with communities ofothers is becoming increasingly popular. Web sites which host contentuploaded by others for sharing, such as YouTube™, Veoh, Brightcove,Metacafe, Hulu and others are also becoming quite popular. However, thepercentage of individuals that actually contribute via meta-tags andidentification of individuals, places, brands and other relevantinformation within video content is non-existent. Platforms upon whichconsumers watch video, and the sources of such video, such astelevisions, DVRs, personal computers, and mobile phones, do not providefor a sufficiently integrated and easy to use solution for contentmeta-tagging and informational feed of those tags to a relevant audienceand engine.

To date, technology does not exist to allow multiple people to type overvideo feed with their own meta-tag and informational input. Suchtechnology would assist with the cluttered ‘mess’ that has beencrippling Video Search Engines, as the meta-tags will increase the“truth” in how key word search can match to video content. Meta-Tags cancreate “Top Words” associated with the Video as the true Meta-Tagsthrough continued user feedback.

Thus, there is a need for an improved system and process for usersidentify and find media content and share the media content with otherusers. The present invention allows for use on multiple platforms andlocations wherever video is viewed.

SUMMARY OF THE INVENTION

The present invention is based on the seminal discovery of a uniqueapplication within Video that allows for user generated Meta-tagging tobe delivered and sorted based upon commonality in real time toindividual clips. This meta-tag creates its own tail based upon the usergenerated words population, which is searchable via a “spider network”that runs invisible behind the web pages of the site. These same“tagged” words are broadcast over various delivery networks includingbut not limited to live feeds from SMS, MMS, News Feeds within CommunityWeb Sites, Video Sharing Web Sites, Widget applications any other formsof electronic communication that will be dropped in real time toidentified users and friends of users. The application is termedGraffiti™.

The present invention provides a web-based community in conjunction witha unique and highly sophisticated interactive multimedia platform whereusers are able to view themselves, communicate with and see otherfaces/places that they previously “knew” but did not “know”. The systemdescribed herein will facilitate the new wave of online access tometa-tag via the “graffiti” product. Members of the web-based communitydescribed by the present invention are meta-tag via video stream on anyplatform that allows for a user interactive experience. These same videostreams become Video Content to a number of different websites. Inaddition, video content is being distributed to cellular phone carriersas Video Tones for personal use via meta-tag key word alerts. Thepresent invention allows “On Deck” cellular and Computer applicationsfor end users utilizing the latest meta-tag technology and distribution.The invention system will maximize the cutting edge elements ofmulti-media—Community Web Sites, Internet Video, Cellular phones, DVR's,Computers, PDA's, Smart Phones, Satellite Phones and other portablecomputing devices. As well as establishing partnerships and deliveringcontent to the recognized monsters of Media-Television, Print and Radioas they make aggressive moves into Digital Media and Web Content Videoidentification through this meta-tag strategy and solution.

For example, a user that is watching a video connected through theircomputer may see something or someone that catches his interest.Furthermore, he may have a desire to share what he just saw with afriend or a community of individuals. The Graffiti application allowsthat individual to type in the words or numbers that he feels bestdescribe the video being seen. Those words are then shadowed into theweb site as text and are to be seen by the web-browsing spiders. Thosesame words are then distributed via outlets and “News Feeds” or“Graffiti Feeds” that alert people that they have been “tagged”. Thefeeds are based upon users typing in the words or numbers that matter tothem and they want alerts to. These words are then sorted and rankedaccording to commonality and relevancy rankings amongst viewers andlocations. Once that file is created, the user can then visit acommunity web site, which may have its own tools for allowing theconsumer to upload, view, publish or distribute the video. As part ofthis process, the video will have entire new tags being dropped into itthat will increase its focus and truth within different search enginesand locators of content.

In one embodiment, the invention provides a computer-implemented methodfor sharing media content comprising playing a media stream on a displayof a local computing device; receiving a user command to meta-tag aportion of the media stream via a user interface while playing the mediastream; creating meta-tags related to at least a portion of the receivedmedia stream via the users input; and transmitting the meta-tag data toa remote computing and distribution system. In one aspect, the mediastream is received from a media system.

In another embodiment, the invention provides a computer program productfor sharing media content, the computer program product including acomputer-readable medium containing computer program code for performinga method including playing a media stream on a display of the localcomputing device; receiving a user command to identify a portion of themedia stream via a user interface while playing the media stream;responsive to receiving the user selection, creating a meta-tagassociated with a portion of the received media stream; and responsiveto creating the meta-tag, transmitting the meta-tag to a remotecomputing and distribution system.

In another embodiment, the invention provides an integrated media systemfor sharing media content comprising a media player module for playing amedia stream, the media stream received by the integrated media stream;a media editor module for catching the media stream, receiving userselection and relevant meta-tag of the media stream, and creating a clipcomprising at least a portion of the media stream based on the userselection; and a network client module for transmitting the meta-tags toa remote computing or distribution system.

In yet another embodiment, the invention provides a method for sharingmedia content including receiving a media stream on a local computingdevice; playing the media stream on an integrated user interface;receiving a user command to meta-tag the media stream via the integrateduser interface; responsive to receiving the user command, displaying amedia meta-tag window via the integrated user interface; receiving auser meta-tags for defining a portion of the media stream via the mediaedit window; responsive to receiving the user selection, creating ameta-tag comprising the defined portion of the media stream based on theuser input; transmitting the meta-tag data to a computing system via theintegrated user interface; and responsive to receiving meta-tags,transmitting the clip to the distribution channel system associating thevideo with these key words throughout based upon the system rank,category systems and formulas.

In one aspect, the method of sharing media content further includesreceiving meta-data information related to the video via the integrateduser interface; associating the received information with the video andoptionally ranking that the information in relation to others seen andother information received.

The invention also provides a computer program product for sharing mediacontent as well as the computer-readable medium itself. The computerprogram includes a computer-readable medium containing computer programcode for performing a method as described herein. The method includesreceiving a media stream on a local computing device; playing the mediastream on an integrated user interface; receiving a first user commandto meta-tag the media stream via the integrated user interface;responsive to receiving the user command, displaying a media edit windowvia the integrated user interface; receiving a user meta-tag fordefining a portion of the media stream via the media edit window;responsive to receiving the user meta-tag, creating a meta-tagcomprising the defined portion of the media stream based on the userentry; transmitting the clip to a computing and distribution system viathe integrated user interface; and responsive to receiving the meta-datacommand, transmitting the video to the computer, data and distributionsystem.

Embodiments of the invention allow users to meta-tag media content froma media source or stream while playing it and then share the tagged datamedia content with other users through an integrated user interface in amedia device or other sources of informational feed.

In one aspect, the media device receives and plays the media stream.While viewing the media, a user provides a user interface with a commandprompt within the player that allows the viewer to insert meta-tags intothe video while it is being played on the device. In one embodiment, theuser can use the user interface to input meta-data describing the clip.This data is then sorted in the databases to match with the video clipand relevancy in relation to other data. The media device creates themeta-tag based on multiple users input and transmits the clip to anothersystem, such as a community website and database for sharing the clipwith other users via numerous promotional and announcement chains.

In yet another embodiment, the invention provides a method of providingcontent produced by a method of the invention as described herein, to auser, comprising accessing the content; tracking the content accessed,an associated provider or providers for the accessed content, the numberof times the content was accessed, and a fee associated with use of thecontent. Typically, this includes determining a service fee or licensefee for access to the content. Content is typically selected from text,a symbol, an image, a movie or portion thereof, an audio clip, a videoclip, or any combination thereof. Content is typically from one or moreof local memory, an internet connection, On Air, via Radio Frequency(RF), over a cable network, Satellite, a wireless connection, a remoteserver, a portable memory device, a compact disk, digital video disk,optical disk, magnetically recorded tape, digitally recorded tape, acomputer, or a scanned image.

Accessing content may include selection by the user of a contentcategory; searching for content in the content category; and providingsearch results to the user, and optionally printing a transactionrecord. The transaction record may comprise one or more of a list ofaccessed content, the fee for each accessed content, the service fee,copyright information on accessed content, or a federal copyrightprotection warning, for example.

“Top Words” becomes meta data active for search, relevancy, postingbased upon user inputs in real time. The system allows for differentrelevant numbers and data to be posted based upon permissions of theuser and/or content owner. These words are constantly updated by anyoneviewing the video and choosing to participate. It also calls for theblogs within a site where the video is posted to be scrubbed andfactored into the formula as relevant as well.

BRIEF DESCRIPTION OF THE FIGURES

FIG. 1 is a diagram of the media device Graffiti in accordance with oneembodiment of the invention. As illustrated, the media device Graffitiincludes a media player module known as Big Player (BP), in this Playerwill be the media editor module “Graffiti” (X), network Video SelectionModule (I), a Download Feature (D1), a Delivery Feature for SMS, MMS,RSS and any other electronic delivery format in drop down (D2) (See FIG.3). The media device, X, I, D1, D2 and M are communicatively connectedto a Video Server and a Data server distributing and matchinginformation in accordance with file input and delivery.

FIG. 2 shows the media meta-data input device. Graffiti includeshardware and/or software devices that are configured to enable users toview media content; add meta-data in real time, and associate meta datawith the media clip (“Graffiti”); and share the recorded media clip withothers through integrated user interfaces. This widget can be embeddedinto any location where video plays and there is a connection of somesort to the Internet available for data transfer.

FIG. 3 shows the media Graffiti module of FIG. 12 wherein the mediaeditor module can be further configured to converting the defined mediaclip from one media format to another or perform any other transcoding,encoding, or other processing on the clip as desired via buttons D2 orD1.

FIG. 4 is a diagram of the architecture of a media content managementsystem in accordance with one embodiment of the invention.

FIG. 5 is a diagram of the architecture of a media content managementsystem in accordance with one embodiment of the invention.

FIG. 6 is an illustrative example of content categories catalogued byThe Network owner and searchable by the user.

FIG. 7 is a further illustrative example of content categoriescatalogued by The Network owner and searchable by the user.

FIGS. 8A through 8D show an illustrative example of the methodsdescribed herein.

DETAILED DESCRIPTION OF THE INVENTION

The present provides an integrated user interface to users of a mediadevice to view media content, record media clips, edit the clips,associate the clips with relevant meta data, and share the processedmedia clips with others. As used herein, media content and media clipsmay include any type of media content, including audio or video content,or both. Users can view a media stream, meta-tag via a live cursor, aportion of the media stream they deemed interesting, and send themeta-tag data to others using the numerous distribution channels madeavailable via Search Engines Key Words, News Feeds within Web Sites,“Graffiti Feeds”, SMS, MMS, RSS feeds, Cellular Video Feeds, CellularVideo Channels, EM alerts or any other information subscription feed.

Embodiments of the invention allow users of a media content managementsystem to meta-tag media content as it plays in front of them. Users ofthe media content management system can meta-tag clips playing in TheNetwork to share the uploaded media content and information of relevanceto others, who can search, find or be alerted to that media content fromThe Network. Alternatively, the media may ultimately be distributed toviewers via a peer-to-peer distributed system. That is, the content maybe alternatively stored on the computers and other devices of the endusers of The Network. When a user wishes to view a clip from TheNetwork, the clip is sourced from one or more of the other users, orpeers.

Embodiments of the invention may also enable the operator of the mediacontent management system to generate advertising revenue. The Networkcombines media content, meta-tags and site source profiles withadvertisements and provides the combined media content andadvertisements to users upon their requests for the media content. Theadvertising revenue includes advertising fees paid by advertisers forproviding their advertisements to the users. The advertising revenue canbe shared with the content distributors with the content owners'permission to share their revenue with the distributors of The Network.Advertisements may be sold by the operator of the media contentmanagement system or the content owners. Advertisements may also be soldvia the use of an automated ad purchase system using key words or othermeta-data available, which is associated with a clip, or series ofclips. That is, a small business may want to place an ad opposite keywords or key tags. Perhaps through a web interface, the small businessowner could purchase the ad and upload the creative content, which wouldbe shown as an advertisement whenever a clip of the desired key words isviewed by a user or within the general video library as a whole.

Media Device Architecture

FIG. 1 is a diagram of the media device Graffiti in accordance with oneembodiment of the invention. As illustrated, the media device Graffitiincludes a media player module known as Big Player (BP), in this Playerwill be the media editor module “Graffiti” (X), network Video SelectionModule (I), a Download Feature (D1), a Delivery Feature for SMS, MMS,RSS and any other electronic delivery format in drop down (D2). Themedia device, X, I, Dl, D2 and M are communicatively connected to aVideo Server and a Data server distributing and matching information inaccordance with file input and delivery. Upon receipt of the data it ismatched to file, its location and sorted in accordance with formulas tobuild more relevance.

The media meta-data input device Graffiti (FIG. 2) includes hardwareand/or software devices that are configured to enable users to viewmedia content; add meta-data in real time, and associate meta data withthe media clip (“Graffiti”)and make data relevant to ranking system ofMeta Tags system and formulas within system; and share the recordedmedia clip with others through integrated user interfaces. The mediadevice Graffiti is adapted to execute computer program modules. As usedherein, the term “module” refers to computer program logic and/or datafor providing the specified functionality. A module can be implementedin hardware, firmware, and/or software.

In one embodiment, the media device Graffiti is a software applicationrunning on any general or multi-purpose device (such as a personalcomputer, mobile device, cellular phone, or any other computing orcommunication device with sufficient capabilities for these tasks),beneficially avoiding the need for users to carry special equipment totransmit media or data content to and/or receive media or data contentfrom the media and or Data management servers. Alternatively, the mediadevice Graffiti can be active through many different formats, whichallow for data to be transferred and thus meta-tagged to a relevant clipfor future search reference from multiple sources and at timesoverlapping for more defined relevancy.

The media player BP is configured to play media content received fromthe media Server, which may be any source of media. The media datadevice Graffiti content may be delivered to the media player, itsservers and data servers in a variety of ways, including over the airtransmission (analog and digital), via cable infrastructure, MobileNetworks, IP transport (via wired and wireless means), satellitetransmission, as well as through many other methods. The models fordelivery of content to the media data device Graffiti may vary,including pay-per-view, linear programming, on demand streaming,download and playback, and live streaming from another location, amongmany others.

The media Graffiti module (FIG. 2) is configured to provide users withfunctionality creating unique real time meta-tags to the media contentplayed by the media player module. In one embodiment, the media Graffitimodule can send data updates to provide updates via numerous feeds andelectronic messaging including but not limited to; RSS, News feed, SMS,MMS, e-mail. Users with an editing window to define a media clip whilewatching this content. This allows a user to view, process, meta-tag,and send a clip that they recently viewed. The media editor module canbe further configured to converting the defined media clip from onemedia format to another or perform any other transcoding, encoding, orother processing on the clip as desired via buttons D2 or D1 in FIG. 3.

The network client module is configured to transmit the recorded mediaclip meta-tags and requests for delivery to the data and Video servers,or alternatively, directly via electronic notice to other end users in adistributed storage and distribution architecture. The network clientmodule can be configured to connect with the data and Video serversthrough a wired or wireless network. Examples of the network include theInternet, an intranet, a cellular network, or a combination thereof. Theserver can be a web server, an email server, or other computing deviceswith network capacity.

The media broadcaster transmits the media content to the media devicesand servers from Graffiti input application. It can be a central serverat a remote broadcasting location, or a computer at a user's home. Inone embodiment, the media broadcaster can be a time-shifting device(e.g., a personal video recorder) or a placeshifting device (e.g., apersonal broadcaster). In placeshifting, a user can watch or listen tolive, recorded or stored media on a remote device via a data network.For example, a user may stream content from a device at home (such as asatellite receiver, cable box, or digital video recorder) to a cellularphone, which can receive the media from across the house, across town,or across the world. This transmission may use public or privatenetworks. A product that currently provides such a placeshiftingapplication is the SLINGBOX™ From Sling Media, Inc., and described inco-pending U.S. application Ser. No. 11/147,664, filed Jun. 7, 2005, thecontent of which are incorporated by reference in its entirety.

Operation of Media Device

FIG. 4 is a flowchart of a process of the media device Graffiti formeta-tags and sharing media videos in accordance with one embodiment ofthe invention. The process illustrated in FIG. 4 may be implemented insoftware, hardware, or a combination of hardware and software. Theprocess is intended to sit in a plurality of locations and allow formultiple users to input relevant data.

The process illustrated in FIG. 4 starts with the media device Graffitireceiving media content from the media server. The media content can bein the form of a media stream (e.g., television broadcasting). Oneexample of this real time user meta-tag interface is illustrated in FIG.2. The user interface in FIG. 2 includes a media display window as inFIG. 1 to display the received video stream, which includes controls forusers to control the video play (e.g., volume control, record button)and indicators indicating the status of the video stream (e.g., networktransmission speed, video stream status, and video stream titles). Ifthe player is paused all of the meta-data created and captured withinthat segment will be tagged to that clip within the data server relatedto the video.

Referring back to FIG. 2, the media device Graffiti receives a commandfrom a user to meta-tag a portion of the media. The user may submit thecommand by interacting with the integrated user interface. All the userdoes is type within the cursor box as they see things to tag and hitreturn to deliver to the database and distribution centers (e.g., CursorQueue) using a pointing device (e.g., a mouse or touch sensitive screen)or using a keypad. Alternatively, the user may submit the command usingdevices such as a cell phone or remote control (e.g., a remote controlfor a DVR, cable box, satellite receiver, or other media source).

Once the device Graffiti receives the command, the media editor modulemay bring up a media editing window in the integrated user interface andallow the user to pause the player to give more time to meta-tag videoclips. The media-editing window allows the user to input whenever theywant. In one embodiment, as the media player module plays the mediastream, the media editor module “graffiti”, continually captures alltags up to the final 10 seconds (or some other designated time period)of media content played.

One example of this user interface is illustrated in FIG. 2. The userinterface in FIG. 2 displays the meta-tag window adjacent to the mediaplay window (BP, FIG. 1). As shown in FIG. 2, the meta-tag window isdisplayed adjacent to the media play window; however, the meta-tagwindow may be displayed as a separate window or by any other method asdesired for the user interface.

The media device Graffiti may also tag information to the media clip,such as meta data that describes the clip. The information to be taggedcan be manually input by the user and/or it may be automaticallyassociated with the clip. For example, once the clip is loaded and beingviewed, the user may input words, phrases, pictures, URLs, titles,actors, networks, channels, or other meta data that the user believesshould be associated with the clip. Alternatively or additionally, othermethods for automated tagging may be used, such as methods thatautomatically determine information about the content of the clip andtag the clip with that information. This information may be retrievedfrom a number of sources, including the settings on the computingdevices and various other Internet and cellular based distributioncenters. Other observed information may also be a source for tagginginformation, including the time of day, time zone or location, title ofvideo, etc. The information may further include information expresslyassociated with the video clip, which may be delivered via the VBI, overan IP network, or by some other means. Other information, such as theweb page data, web page comments, words, URL's as well as traditionalclosed captioning, may also be a source for automatic tagging. Theinformation tabbed to the video media can be stored in its meta-data. Insome embodiments, the user can also change the format of the media clipand set other encoding parameters, such as bit rate. All users have theability to contribute frequency of common phrase and bring relevance tothe video. The words, phrases, pictures, URLs, titles, actors, networks,channels or other meta data that users input in accordance with theranking and formula system with the clip become most relevant for searchengine optimization and all other applications within this application.The more data from more users the stronger the relevancy and value.

The media device player can transmit the media video as the userinstructs. The user can submit the instruction through the integrateduser interface or D1 or D2 in FIG. 3. For example, the media edit windowcan include a designated button for uploading the media clip to acommunity website. The user can configure the button to sendautomatically, manually post, or otherwise upload the media clip to thecommunity website or other online location. The user can configure thebutton to link with his account in the website. The user can click thebutton and the network module will upload the media information relevantto the user request. Alternatively, the media Delivery (D2) window caninclude a drop-down menu allowing the user to select recipients of anemail notification. After the media clip has meta-tags, a notice will besent to the email addresses of the selected recipients, noticing themthat the user has put meta tags or “graffiti” on a video of interest,with a pointer reference to the clip stored on the website. This allowsthe user to share content with a community of users rather than aparticular selected person or persons. The community-sharing model alsoenables certain business and advertising schemes. In other embodiments,the user can also instruct the media device Graffiti to save the mediaclip in a local or remote location.

Alternatively, rather than uploading the media clip, the media deviceGraffiti may call an email client (or other local communication client)to create a new email message and attach the media clip to the message.The user can then select the intended recipients of the message and sendthe message. The media device Graffiti can also automatically send outthe message if the recipient or destination of the video clip hasalready been determined. The address book databases can be thoseavailable from email clients, for example but not limited to, MicrosoftOutlook, Lotus Notes, and others, as well as any Internet basedmessaging services, such as Yahoo, Google, Hotmail, MSN Messenger, AOLInstant Messenger and any other “Instant Messaging” or E-mail system.

Example of Process for the Media Device

The process described above can be further illustrated through anexample of an operation of the media device in accordance with oneembodiment of the invention. In this example, the media device is alaptop computer. The media device receives a video stream from the VideoServer system and plays the video stream in an integrated user interfaceon the computer screen to a user.

When watching the video stream, the user sees something they would liketo share. The user types in the “graffiti” cursor box (FIG. 2)integrated user interface, which immediately sends the meta-tag data tothe servers and the networks of distribution for various alerts andfeeds. Within the meta-tag window, the user has access to input up tothe final 10 seconds (or some other duration) of video viewed. The usercan also pause the clip to allow for more time to input meta-tags. Theuser selects the intended friends for information to be sent to (D2,D1). Meta data associated with the clip may also be added manually orautomatically. The media device uploads the video clip to a communitywebsite, and sends a notification news feed, RSS, SMS, MMS, email orother electronic form with a pointer reference to the uploaded videoclip to the selected locations and addresses. Multiple users can addsimultaneous tags and thus creating a more relevant scheme based uponcommon input that is optionally ranked.

After receiving the notification, the user's friends can click thepointer and view the video clip in the website or location directed toor alternatively, the viewer can review the content in the form itselfif suitable. In this instance, the individual receiving the notificationhas an option to participate or engage in any other way they see fit.

Similar experiences are also possible with other devices and solutions.For example, a similar experience can be had on a mobile phone thatreceives a video stream from a placeshifting device or any otherdelivery format. Alternatively, the interface can be integrated into aDVR connected to the Internet, with the meta-tagged video presented tothe user via a television set and controlled via a remote control. Inyet another alternative, the interface may be used on a PC that is notreceiving content via a placeshifting device but rather directly via anaudio video input (e.g., cable coax) into the PC. Accordingly, theprocess of viewing, adding meta-tags, and sending clips can beadvantageously used in a number of different contexts.

Media Content Management System Structure

FIG. 5 is a diagram of the architecture of a media content managementsystem in accordance with one embodiment of the invention. In thisembodiment, The Network includes a media management server, a matchingData server running parallel, an advertisement server, and Text WebPages that are ghosting behind the player unless the user, withpermissions, asks to “See the Wall” at which time they can be published.The media management server, the advertisement server, and the clientweb sites are communicatively coupled through a network. Only the mostfrequently tagged data is published at any given time to Public view andcan be changed based upon continued flux in relevancy determined by thesystem or the desire for the content owner to unpublish words to thepublic eye.

The media management server includes a hardware and/or software devicethat is configured to receive meta-tags from and/or provide the receivedmedia content through the network. Media content may include data inmedium such as text, audio, still images, video, and graphics, and acombination thereof. Media content can be in different formats. Forexample, audio content can be encoded in Windows Media Audio (WMA)format or in MPEG-1 Audio Layer-3 (MP3) format. In one embodiment, themedia management server includes a web server, an application server, apayment server, and a media store. The media management server can alsooptionally include other components (e.g., an email server), althoughFIG. 5 omits such components for clarity.

The web server is a front end of the media management server andfunctions as a communication gateway of the media management server. Theweb server receives media content meta-tag data transmitted to the mediamanagement server through the network and stores the received mediacontent and meta-tag data in the media storage and data storage linkingall together. The web server also receives requests for specific mediacontent units from other client web sites hosting a player, retrievesthe requested media content units from the media store, and providesthem to the client web sites. In one embodiment, the web server and theMedia Player are both Internet web servers hosting one or more websites.

The web server can support multiple communication protocols for theclient web sites to send, request and sort meta-data and media content.For example, the web server can be configured to support file transferprotocol (FTP) such that the client web sites can provide and/or accessmedia content using FTP. As another example, the web server may host webpages for users to upload and/or download media content. The web servercan provide media content to the client web sites in the form of mediafiles or media streams that are suitable for transmission over thenetwork, where the media streams can be viewed by end users at theclient web sites. Each of these portals can then allow for individualmeta-tags to be inputted and match to the content. This data is thenconfigured to match with the stream and also the advertisements thatmatch. The meta tags become relevant based upon frequency and/or asorting formula such as those commonly known in the art.

The application server is configured to combine media content andmeta-tags and key words with advertisements and provide the combinedmedia content and advertisement to the web server. Like media content,advertisements can include data in medium such as texts, audio andvideo. In some embodiments, instead of advertisements, the applicationserver combines media content with other information (e.g., informationabout the subject matter of the media content).

The payment server is configured to track balances of related parties(e.g., advertisers, copyright owners, users) based on a payment model.The payment server can also work with the web server to provide therelated parties online access to their accounts. The related parties canadd meta-tags associated with their marketing reach, check accountbalance, make payments, and transfer funds to their other accounts byaccessing their accounts. The payment server can also periodically sendinvoices and account balance reports to the related parties. In oneembodiment, the payment server can be configured to enable the relatedparties to connect their accounts with their bank accounts and authorizethe payment server to automatically deposit money to and/or withdrawmoney from their bank accounts.

In one embodiment, the payment server is also configured to keep trackof the relationships between the media content, meta-data and therelated parties. The relationships include content owners and theirmedia content, advertisers and their advertisements, and users and themedia content that they uploaded and/or downloaded as well as themeta-data they have inputted. Multiple parties can have ownershipinterests in one media content unit. For example, a video clip can havemultiple copyright holders and multiple licensees. The identities ofthese content owners can be provided in the metadata accompanying themedia content unit. In one embodiment, the payment server creates anaccount for each content owner and links the account with media contentunits the content owner has interests in. Similarly, the payment servercan also create an account for each advertiser and associate the accountwith its advertisements, and create an account for each user andassociate the account with media content units the user uploaded and/ordownloaded. This information can be used to determine balances of theparties. The account information can be saved in the media storetogether with the media content and meta-tag data.

The media store and data server stores the meta-data received from theweb server, the application server and the payment server. These datainclude media content received from the client web sites, informationassociated with the media content (e.g., ownership information), andinformation about the related parties (e.g., account information). Themedia store may be a relational database or any other type of databasethat stores the above-described data. The media store may be accessibleby the web server, the data server, the application server, and thepayment server. The web server, the data server, the application server,the payment server, and the media store may be stored and operated on asingle computer or on separate computer systems communicating with eachother through a network.

The advertisement server includes a hardware and/or software device thatis configured to provide advertisements to the media management serverand/or the client web sites. In one embodiment, the advertisement serverincludes an advertisement key word match function for each client,advertisement application server and an advertisement store.

The advertisement application server, similar to the web server and dataserver in the media management server, is configured to receiveadvertisements transmitted to the advertisement server and stores thereceived advertisements in the advertisement store. The receivedadvertisements may include associated ownership information.

The advertisement store stores the advertisements and associatedownership information received from the advertisement applicationserver. Similar to the media store, the advertisement store may be arelational database or any other type of database. The advertisementstore may be stored centrally and operated on a single computer.Alternatively, the advertisement store can include multiple databases,each individually maintained by an advertiser and related based upon keymeta-tags chosen by the end users or the advertisers. The advertisementstore will be able to sort the appropriate “key words” to the meta-dataprovided by all users.

In one embodiment, the advertisement server can be combined with themedia management server. For example, the application server and the webserver can be configured to implement the functions of the advertisementapplication server, and the media store can be configured to store theadvertisements and associated ownership information that would otherwisebe stored in the advertisement store.

The client web site include hardware and/or software devices that areconfigured to transmit media content and meta-tags to and/or receivemedia content from the media management server and/or the advertisementserver.

In one embodiment, the client web site is configured to play thecombined media content and advertisements received from the mediamanagement server and/or the advertisement server. For example, theclient web site can include the media player client as described above,which can play video clips received from the media management server aswell as advertisement data from the servers to end users.

In one embodiment, the media management server, the meta-data server,the advertisement server and the client web sites are structured toinclude a processor, memory, storage, network interfaces, and applicableoperating system and other functional software (e.g., network drivers,communication protocols).

The network is configured to connect the media management server, theadvertisement server, the meta-data server, and the client web sites.The network may be a wired or wireless network. Examples of the networkinclude the Internet, an intranet, a cellular network, Satellite or acombination thereof.

Operation of Media Content Management System

FIG. 4 is an interaction diagram of a process of the media contentmanagement system for meta-tagging, sharing media content in accordancewith one embodiment of the invention. In this process, the mediamanagement server hosts a community website as well as media managementservers on client web sites where users of the website can meta-tag liveor delayed upload, download, share, and exchange media content (e.g.,video clips). The process illustrated in FIG. 4 may be implemented insoftware, hardware, or a combination of hardware and software.

The process illustrated in FIG. 4 starts with a client web site areceiving a media stream. As described above with reference to FIG. 4,the client web site A can include a media device receiving media contentand/or media stream from a plurality of sources, such as a TVbroadcasting network. The client web site A can be configured to playthe media stream to a user as the stream is received and will allow forreal time meta-tags to be dropped into the video and delivered to thedata server to match with the video and advertisement servers whencalled upon. This same user generated data will be sorted and matchedaccording to the pattern established by the network to best match theuse. It will also be distributed through various channels ofannouncement electronically.

The client web site A captures a media clip in the received mediastream. In one embodiment, the client web site A continually capturesand caches the most recently received media stream. The user can use agraphical interface provided by the client web site A to meta-tag in theportion of the media stream that the user would like to. This data isthen matched through the data server to the video and advertisementservers.

The client web site A sends the captured media clip to the communitywebsite using a communication protocol supported by the web server. Theweb server can require the user to first become a community member byregistering an account before they can meta-tag or upload any mediacontent in the community website or any client web sites or other pointsof distribution and thus aggregation of multiple and often similar usergenerated meta-tags. The client web site A can be configured to send themedia clip to the community website or any other electronic formsincluding but not limited to RSS, SMS, MMS, E-mail, News Feed Alertsusing the user's account.

After receiving the media clip from the client web site A, the webserver stores it in the media store. In one embodiment, the web serveralso receives identification information related to the received mediaclip, and stores it in the media store along with the media clip and anyrelevant data information generated from the media clip. The web servercan provide the received media clips on the community website formembers to access.

The application server combines advertisements and user generated datavia meta-tags with the received media clip. Tags become relevant andsorted via the system and this establishes more relevant rankings andtruth to content as well as opportunity to be found. As described abovewith reference to FIG. 4, the application server can receiveadvertisements from the advertisement server through the web server andthe network.

The application server can combine the media clip and the advertisementsin different manners. As described above, media content andadvertisements can include data in medium such as text, audio, stillimages, video, and graphics. The application server can determine amanner to combine a media clip and an advertisement based on the formsof information included in the media clip, user generated meta-tags andthe advertisement. For example, if both include video and/or audio, theapplication server can join them together, so that the advertisementleads into or follows the media clip. Both of these applications arethen joined with any relevant meta-tags that are associated with thecontent. As another example, the application server can present theadvertisement alongside the media clip in a web page, such thatinterested users can access the web page for the media clip, and therebyview the advertisement. As still another example, the application servercan place the advertisement as an overlay to the video portion of themedia clip. The application server can combine the advertisements withthe media clip when the web server first receiving the media clip orafter receiving a request for the media clip. Alternatively, theapplication server can conduct the combination periodically.

In one embodiment, the application server can be configured to enforcerestrictions associated with the media content, user generatedmeta-tags, individual users, key words and the advertisements. Theadvertisements can have restrictions limiting the media content that canbe associated with them. For example, an advertiser can prohibit itsadvertisements from being associated with media content including adultmaterial. As another example, an advertisement (e.g., an automobileadvertisement) can require the associated media content to includecontent relevant to the subject matter of the advertisement (e.g., videoclips about high end cars). Media content can also have restrictionslimiting the advertisements that can be associated with the mediacontent or the user generated meta-tags associated with them.

In one embodiment, the application server identifies restrictionsassociated with the media clip and/or the advertisements and combinesthe media clip and the advertisements only if the associatedrestrictions are satisfied. For example, the application server cancombine the media clip with advertisements by first identifyingadvertisements that satisfy restrictions associated with the media clip,then matching the meta-tag words with key words, then selecting one ormore of the identified advertisements where the combination does notviolate the restrictions associated with the selected advertisements,and combining the media clip with the selected advertisements.

Another user of the community website sends a request for the media clipto the community website using a client web site B. After receiving therequest, the web server provides the combined media clip andadvertisements matching with meta-tag data relevant to the client website B through the network. The web server can provide the combinedmedia clip and advertisements in different manners. For example, the webserver can send an email to the user containing the associatedadvertisement and a pointer reference to the media clip. The user canaccess the media clip by clicking the pointer reference. Alternatively,the web server can provide the user with a webpage including thecombined media clip and the advertisements. After receiving the combinedmedia clip and advertisements, the client web site B can play it to theuser. At any time during this process the user can generate newmeta-tags to attach to the clip with all tags being relevant inaccordance with the formula developed to associate values to the metatags.

The operator of the community website may receive an advertisement feefrom an advertiser in exchange for providing the combined media clip,the meta-tags and advertisement to the user. As described above withreference to FIG. 5, the payment server keeps track of the relationshipbetween the advertisers, meta-tags and their advertisements. Therefore,the payment server can identify the advertisers associated with thecombined advertisements, appropriate meta-tags, determine theadvertisement fees for the advertisers to pay, and charge theadvertisers accordingly.

In one embodiment, the advertisement fees are determined by a standardadvertising model (e.g., Pay Per Click Advertising (PPC), Pay PerThousand Advertising (PPM), Fixed Rate) determined by the operator andthe advertisers. Various advertising models may be used with TheNetwork. The advertising model can provide a range of advertising feesbased on multiple factors, such as the nature of the advertisement(e.g., video, audio, banners, bumpers, bugs or text) and the manner ofthe association (e.g., the advertisement is joined with a video clip orsurrounds it FIG. 1 [A1, A2]). The payment server can charge theadvertising fees from the advertisers by debiting their accounts.

The operator of the community website may also provide a portion of theadvertising fees to a content owner in exchange for permission toprovide the combined media clip and advertisement to the users. Anyuser-generated meta-tags will be the property of The Network owner 451no matter where it comes from whether they generated the video or athird party. As described above with reference to FIG. 5, the paymentserver keeps track of the ownership information of the media content.Therefore, the payment server can identify the content owners of themedia clip, determine the portion of the advertising fees to the contentowners, and credit the content owners accordingly.

In one embodiment, the payment is determined by a royalty ratedetermined by the operator and the content owners. Similar to theadvertising model, the royalty rate can provide a range of royaltypayments based on factors such as the nature of the media content. Inone embodiment, the royalty is a fixed percentage of the advertisementrevenue generated by providing advertisements with media content ownedby the content owner. The content owners can also set a fixed fee fortheir media content. For example, the owner of a video clip can requireper access to the video clip. The payment server can provide the royaltypayment to the content owners by crediting their accounts.

Business Model for the Media Content Management System

FIGS. 4 and 5 are diagrams. FIG. 4 is a diagram depicting theinteractions among entities involved in the operation of the mediacontent management system (hereinafter called “The Network”) accordingto a business model. The interactions illustrated in FIG. 4 may beimplemented in software, hardware, or a combination of hardware andsoftware.

As illustrated in FIGS. 4 and 5, The Network can operate to enable usersto share and exchange media content, generate personal meta-tags tocontent, generate advertising revenue by distributing advertisementswith the media content, and share the revenue with content owners inexchange for permissions to provide the media content to users with theadvertisements. Instead of or in addition to sharing the revenue withthe content owners, The Network enables the content owners to controlthe use of their media content by providing restrictions for permissionsto provide their media content to users with the advertisements basedupon key words and meta-tags delivered by multiple users.

Entities involved in the operation of The Network include an operator ofthe community website, advertisers, content owners, client web sites,Content web sites, Meta-tag Data Entry Users, “Graffiti” Artists andusers. The operator runs the media management server to provide acommunity website for the users to meta-tag, store, share, and exchangemedia content, and distribute advertisements with the media content tothe users. The advertisers provide advertisements to the communitywebsite to be provided to the users together with the media contentbased on relevant meta-tags affiliated with the content in exchange forpayments. The users share media content through the community website,client web sites, Cellular devices, Satellite devices, PDA's, Medianetworks and other unlisted distribution platforms. The content ownersgive the community website and operator rights to distribute their mediacontent to the users in any way they see fit including but not limitedto traditional media, Internet, digital and wireless distribution inexchange for payments and/or control.

The community website receives media content from the users. Allowsusers to meta-tag content in “real time” or when the player is paused toallow for streams of data to be attached to the given media. This datais aggregated and sorted, optionally in common and accordance toformulae commonly known in the art to create relevance from all sources.As described above with reference to FIG. 4, the community website canrequire the users to become registered members; to meta-tag content, toupload media content to and/or download media content from the communitywebsite. The received media content include media content that the usersare interested in themselves and/or feel will have a wide appeal to alarge audience. The users can also provide descriptive information aboutthe media content to the community website via all meta-tags that theyadd to the tags already within the clip or repeating tags that give morecredibility or less credibility to those in place already. Thus addingto the meta-tag tail and graffiti wall that will reside behind theplayer and be available for “publishing” within locations chosen andapproved by The Network owner. Certain users will be allowed to edit tometa-tags to be controlled by The Network owner.

By way of example, if 1,000 individuals watch a video such as aPresidential Debate, they will have different “points of view” and thuscomments to share. All comments are relevant to what people see andfeel. Some of these comments will be similar and others diverse. TheDebate will have its original meta-tags associated with it such as“Kennedy, JFK, Nixon, US Presidential Debates . . . ”(e.g., a total of15 words are used to describe the video). The original meta tags allowusers to find the video via these elements but the ability to interactwith the video and comment in real time to the “issues” and feelingsthat they feel are relevant will make the video content that much moredefined and rich. Of the 1,000 people there will be many similarstatements made. For instance, 622 people may type in “Kennedy WINS!”and that is the most popular word and phrase in common amongst theviewers tagging the video stream. The most tagged words then become the“true” meta-data for the file. The top words used to describe will thendefine the video. All other words and descriptions and phrases will beattached to the file as well and then sorted according to usage andrelevancy. This video can continue to be watched and commented on at anytime thus always allowing it to “live and breathe and become morerelevant for Search Engines as more data gets attached to it. The videomay have started with the original 15 meta data words but now there arethousands of words and they are more full of definition and reality andthe tags will transfer into this format, “Kennedy (622), Nixon (432),Kennedy Wins (622), 1960 Debates (298), Presidential debates (290). Thenumbers are not necessarily published but are there to give a sense ofrelevancy in context to viewers and times they were tagged. These tagscan change if and when a different phrase or word becomes more relevantbased on new users.

The community website receives and sets restrictions of the mediacontent and meta-tags as well as conflicting meta-tags that will not beaccepted from the content owners. In one embodiment, a media contentunit can have one or more associated restrictions limiting the use ofthe media content unit and the meta-tags that end users can input to themedia. In one embodiment, these restrictions can be provided in themetadata of the associated media content. For example, restrictionsassociated with a video clip can be transmitted during the VerticalBlanking Interval (VBI) when the video clip is transmitted to the mediamanagement server. VBI is the period of time between frames in a videotransmission when information is still being transmitted but when theinformation is not being displayed on the screen. Alternatively, the webserver can be configured to accept these restrictions separately fromthe associated media content. For example, the content owners can setrestrictions applicable to all or a portion of their media content ormeta-tags they chose by interacting with the web server. The contentowners can also set restrictions applicable to their media content ormeta-tags not yet in the media management server.

In one embodiment, the community website and client web sites can enablethe content owners to set a broad range of restrictions to their mediacontent meta-tags and distribution such as: the duration, the quality(resolution, frame rate of a video content, bit rate of an audiocontent), and the number of people allowed to access the media content.For example, a content owner can set a generic rule like: “Noadvertisers associated with Ford Cars”. After identifying a piece ofmedia content or meta-tags containing “Ford” or “Ford Cars” or named tag“Ford” video clip, the community server may allow access to the mediacontent only if the restriction is not violated. The community websitecan be configured to modify the media content and meta-tags (e.g.,reduce the duration and/or resolution of a video) to enforce theassociated restrictions. Alternatively, the modification can beconducted on the user side (e.g., the client web sites can be configuredto enforce the restrictions).

Content owners may also restrict the access to their media content. Forexample, the content owners can restrict the access to a media contentand meta-tagging unit to be by invitation only (e.g., sharing videoclips with friends and acquaintances) or available only to registeredmembers. Therefore, the community website will allow users to access amedia content unit only if the associated restrictions set by thecontent owners are satisfied.

Content owners may also restrict the advertisements that can beassociated with their media content or meta-tags. For example, a mediacontent unit can have a restriction prohibiting any association withautomobile advertisements or meta-tag words associated with it. Asanother example, a piece of media content can have a restrictionlimiting the duration or visibility of the associated videoadvertisement.

Under this business model, content owners may have strong incentives toallow sharing of their media content with the public to promote thepopularity of the media content and generate more royalty income, evenwithout receiving a portion of any advertising revenue. For example,Walt Disney Studios may specify in the restrictions that its MickeyMouse media content are publicly available to promote a re-release of aMickey Mouse movie or to promote visiting its theme parks. The contentowners may have additional incentives by allowing third-partyadvertisers to attach their own advertisements or meta-tags to theclipped video content, by then receiving a portion of or the entireadvertising fee.

The community website receives advertisements and key meta-tag wordsfrom the advertisers to be associated with. The community website canalso receive restrictions from the advertisers based on meta-tags,content or any other variable of interest. Similar to the restrictionsprovided by the content owners, these restrictions limit the mediacontent and meta-tags to be combined with the advertisements, andthereby enable the advertisers to better target their advertisements tothe right audience.

The community website combines the media content and user generatedmeta-data with the advertisements. This combination normally mustsatisfy the restrictions provided by the content owners, users and theadvertisers. The community website and client websites then provides thecombined media content and the advertisements to the users.

The operator receives advertising fees from the advertisers fordistributing the advertisements to the users and client web sites. Theoperator can share this revenue with the content owners for permissionsto provide the media content to the users with the advertisements, tothe extent the content owners have rights in the media content. Theuser-generated meta-data will remain the property of The Network owner.

In one embodiment, the community website distributes the advertisingrevenue among all entities involved in the operation of The Network,including the operator, the content owners, the client websites and eventhe users that uploaded and/or downloaded the media content. In otherembodiments, the advertising fees may be shared just between a subset ofthe parties, such as the content owners, performers and the operator. Instill other embodiments, the advertising fees may be shared with otherparticipants in the distribution chain of the media content, such as theoperator of the originating television service (such as a cableprovider, especially if the media content originate from content servedby an associated set top box), Cellular providers, Cellular VideoDistribution channels, Cellular content aggregators, an Internet serviceprovider (ISP) that provides the bandwidth used by the source (such as aplace-shifting device), and/or the ISP that provides the bandwidth usedby the client web site (such as a wireless network provider in the casewhere the client web site is a portable device using a wirelessnetwork).

As described above, the operator can operate The Network to generateadvertising revenue by distributing user-supplied media content andmeta-tags with advertisements. The operator can share the revenue withthe content owners in exchange for permissions to provide the mediacontent to the users with the advertisements. The Network also providesthe content owners with the ability to control the use of their mediacontent and associated user generated meta-tags to address their fearsof losing control over their media content and its associations.

Embodiments of the invention can provide a web portal and a deliverysystem to other search engine for users to share and exchange mediacontents with more precise results based upon user inputted meta-tagsthat better define what is relevant to a given video clip based uponusers input, its frequency as well as relevancy and establish a datasearch common in practice thus giving Video scripted data to define itsplacement and relevance. Through this process video becomes a living andbreathing written document through the user generated sourcing ofmeta-data that is relevant to any Video. This data document continues togrow through user generated and common relevant point of view input frommultiple viewers. The users and viewers of Video are able to generatethe purest information for proper sorting through interaction. Operatorof the web portal can generate advertising revenue by distributingadvertisements together with media contents to the users, and share therevenue with the distribution channel owners to compensate them fortheir permissions to provide their web landscape to the users andcontent delivery properties.

Any of the steps, operations, or processes described herein can beperformed or implemented with one or more hardware or software modules,alone or in combination with other devices. In one embodiment, asoftware module is implemented with a computer program productcomprising a computer-readable medium containing computer program code,which can be executed by a computer processor for performing any or allof the steps operations, or processes described. For example, thephysical components used in The Network may depend on the method inwhich the media content is delivered to one or more users of that mediacontent. An illustrative example of The Network and methods describedherein can be found in FIGS. 8A through D, herein.

The foregoing description of the embodiments of the invention has beenpresented for the purpose of illustration; it is not intended to beexhaustive or to limit the invention to the precise forms disclosed.Persons skilled in the relevant art can appreciate that manymodifications and variations are possible in light of the aboveteachings. It is therefore intended that the scope of the invention belimited not by this detailed description, but rather by the claimsappended hereto.

Finally, it should be noted that the language used in the specificationhas been principally selected for readability and instructionalpurposes, and may not have been selected to delineate or circumscribethe inventive subject matter. Accordingly, the disclosure of theinvention is intended to be illustrative, but not limiting, of the scopeof the invention, which is set forth in the following claims.

Although the invention has been described with reference to the aboveexample, it will be understood that modifications and variations areencompassed within the spirit and scope of the invention. Accordingly,the invention is limited only by the following claims.

What is claimed is:
 1. A computer-implemented method for sharing mediacontent comprising: playing a media stream on a display of a localcomputing device; receiving a user command to meta-tag a portion of themedia stream via a user interface while playing the media stream;creating meta-tags related to at least a portion of the received mediastream via the users input, sorting the frequency of multiple tags frommultiple users based upon formulas; and transmitting the meta-tag datato a remote computing and distribution system.
 2. The method of claim 1,wherein the media stream is received from a media system.
 3. The methodof claim 1, further comprising capturing the received media stream in amemory of the local computing device.
 4. The method of claim 1, furthercomprising receiving a user selection that defines a start point and anend point for the meta-tag within the media stream, the user selectionused in meta-tagging.
 5. The method of claim 4, wherein the userselection is received via a graphical interface that allows a review ofthe media stream.
 6. The method of claim 1, further comprisingdelivering information into a clip; receiving information related to theclip; and associating the information with the clip, and optionallysorting the relevancy to multiple meta tags similar and unique frommultiple users based upon a formula.
 7. The method of claim 6, whereinthe information is received at least in part from a user input.
 8. Themethod of claim 6, wherein the information is received at least in partfrom an automatic process for obtaining information about the clip. 9.The method of claim 6, wherein the information is received at least inpart by extracting, inputting or searching meta data embedded in themedia stream via a live cursor located within.
 10. The method of claim6, wherein any video location, server or website is scrubbed for dataobtained from at least one location where a video resides and attachedto the video clip and its, wherein the location as meta data relevant tothe video is identified.
 11. The method of claim 1, wherein transmittingthe meta-data comprises uploading the meta-data to a media contentsharing website or network of distribution.
 12. A computer programproduct for sharing media content, the computer program productcomprising a computer-readable medium containing computer program codefor performing a method comprising: playing a media stream on a displayof the local computing device; receiving a user command to identify aportion of the media stream via a user interface while playing the mediastream; responsive to receiving the user selection, creating a meta-tagassociated with a portion of the received media stream; and responsiveto creating the meta-tag, transmitting the meta-tag to a remotecomputing and distribution system.
 13. The computer program product ofclaim 12, wherein the media stream is received from a media deliverysystem.
 14. The computer program product of claim 12, further comprisingcatching the received media stream in a memory of the local computingdevice.
 15. The computer program product of claim 12, further comprisingreceiving a user selection that defines a start point and an end pointfor the meta-tag within the media stream, the user selection used increating the meta-tag.
 16. The computer program product of claim 15,wherein the user selection is received via a graphical interface thatallows a review of the media stream.
 17. The computer program product ofclaim 12, further comprising receiving information related to themeta-tag; and associating the information and relevancy with a videoassociated therewith.
 18. The computer program product of claim 17,wherein the information is received at least in part from a user input.19. The computer program product of claim 17, wherein the information isreceived at least in part from an automatic process for obtaininginformation about the video.
 20. The computer program product of claim17, wherein the information is received at least in part by extractingmeta-data embedded in the media stream.